Revised Brand Schematic

It's interesting that the more time goes on and the more experimenting we do, the fact that we have to move things along to the next stage of development, the more the brand seems to solidify. Thinking about all these aspects of the brand like essence, attributes, vision etc and then moving on to logo and type design, it's amazing how things just seem to start becoming clearer. Here's the latest brand schematic, I think it's almost there in terms of language: