Thursday, September 16, 2010

The Problem

The goal of the visual identity is to convey the idea that you can't do Christian spirituality on just a Sunday morning. It's visual voice will be confrontational but also accessible and rooted in ideas of ancient monastic practice. It will reach a younger audience and will embody these attributes; organic, training, refuge, community, counter culture.

Possible names:

House of Refuge
Everyday Church
Church X
Live-in Church
Re-church
Re-group
Mine
Table
Root
Ground Floor
Monastic House
Early Church
Grounded
Atterri (grounded)
Greenhouse
Our (collective)
Fundamentals
Conjunction

Tag line: spiritual and emotional development

Posted by Tom Morse-Brown at 9:40 AM
Labels: ,

3 comments:

  1. hey tom, posting this as you requested! :)

    read thru the list of possible names today; triggered my thoughts. here's some names that struck me:

    "a place to belong"
    "everyone belonging"
    "get rooted"
    "rooted"
    "root down" (with root used as verb)

    the more i pondered, what kept coming to me was linking the concept of "rootedness" with the concept of "belonging." couple more ideas came from this:

    "rooted and loved"
    "rooted in love"

    so in community, you are rooted in Jesus, attached to the vine, so to speak, and as your roots go deeper, you interconnect with others' roots and find a place of belonging.....or something like that :D

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  2. really liked re-church. It stuck out to me because in the last few months a lot of "re" words have come to me and meant a lot to me...so I like that one.
    Atterri sounds and looks cool but I dont' know that people would "get it" in terms of it meaning something about community.
    I like "Mine" too - it's about belonging.

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  3. Thanks guys, some good input. I do like Mine and I do like Aterri but maybe Altru (from Altruistic, meaning the belief in or practice of selfless concern for the well being of others. The play on words is like All True :)

    It is a place to belong, to get rooted in and root down. That's such a large part of it; finding a place together and in Jesus.

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