Final Identity for Type Conference

This is the final identity for the conference. It has enough stroke contrast to represent at small sizes.

This next graphic shows the logotype, color palette and font. We chose cool, quiet, blues because they not only imply the experimental world (electricity, ideas, mystery) but also the natural world (water, sky). Grotesque seems to have a nice even stroke contrast that won't hinder the viewer looking at all the lovely experiments that attendees will be making. It's bold, non-obtrusive and clean. We've chosen just one font as this is a small event and won't require a huge amount of text.