Sunday, November 8, 2009

Postcard process notes

Hierarchy of Design Problems: Microphone Project Analysis
(Application: paper airplane design and instruction sheet)

SENDER: Tom
RECEIVER: Kyle

MESSAGE One: to convey an idea about the microphone and it's use with a powerfully charged, emotional speaker, influencing a lot of people

Objective met: kyle understood what was being communicated by my PERSONAL EXPRESSION (use of image, tone, color, shape, copping, torsion, and repetition). The MESSAGE had CLARITY and MEANING. His INTERPRETATION was good.

The CHANNEL we communicated back and forth on was the internet, specifically a blog. With this medium there is a time delay and I couldn't see Kyle's facial reactions (one would have to be able to SEE the paper plane coming towards you in order to be able to catch it). This is what's called NOISE. Also, Kyle is American and I'm British so we might have had some difference in the way we see things (the RECEIVER might not understand the message - what is a paper airplane? That would need to be communicated to the reader, this is what it's for, write your message here, fold it up - step 1, step 2 etc and throw).

In this first piece, only a bit of information is shown, but enough to communicate what's going on. What matters is that the right information is shown (maybe the SENDER didn't make the paper airplane very well. The SENDER should be knowledgeable in paper plane design and construction, the instructions should be clear).

The RECEIVER was late in responding, not meeting the required deadline so there was some communication break down there, maybe he didn't hear or understand the requirements correctly. Maybe there was added noise (sound). Maybe something got in the way of his completing the task on time (this could be wind, rain, the plane hits the ground early and the message doesn't reach it's intended target).

MESSAGE Two: The RECEIVER responded with a new graphic, this time taking it to the product level. His graphic depicted what he thought my graphic was saying, essentially, propaganda. Here the message has to be DECODED and DECIPHERED.

I responded with my INTERPRETATION of the message. It is my responsibility as the RECEIVER to read the message and understand it in order to give FEEDBACK (hierarchy is important here - the RECEIVER of the plane should find it easy to see instructions of what to do in order to send FEEDBACK).

MESSAGE Three: Now the postcard and image is taken to the third level - systems and related products. Again a message is sent by me the SENDER and received by the RECEIVER. I took the idea of speaking through a microphone to a crowd and propaganda into the setting of modern day internet usage. This switched the idea from being microphone, Live, crowd based to an isolated man speaking to multitudes over the internet. This switched the conversation some causing some confusion on the RECEIVERs part.

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