Why does this piece exist?
To show that gardening is easy, anyone can do it, get gardening, garden on your window sill, on your roof, flower pots, doesn't matter if you don't have a yard... you can grow tasty food really simply.
Why a data presentation and not an opener for a TV show?
I think the message has interesting facts, testimonies and results that are interesting enough to grab people and get them interested. I'm not sure that many people would watch a documentary or program on gardening, they can be very overwhelming.
What is the opener supposed to do?
Encourage everyone to grow food.
Context for this work:
This should not require a presenter, it should be a stand alone, useable on the internet teaser if you will. There will be a music soundtrack, some video and narration, some stats and facts, testimonies and results.
Audience
It should be targeted at the younger generation if anything so it can be put on youtube, facebook blogger etc.
Research
Nice use of old computer graphics and music with no real people or images but quite effective on this one: http://www.good.is/post/subways/
I like the illustrative technique here coupled with the music and the narration with live interview: http://www.good.is/post/inventions-sleep-running/
This is quite inspiring in so much as it's obviously amateur: http://www.youtube.com/profile?user=lonelygirl15
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