Mailer design

This 'mailer' advertises and shows off the typeface Bodoni BE Condensed. Initially my color palette was black with a salmon pink to mimic the Financial Times - Bodoni having a very business-like feel. However on studying and using the typeface further I changed the color palette to just black and white, the stark contrast and simplicity would really show off the letterforms, particularly when reproduced at large sizes.

My final color palette however is black and white, with yellow. The contrast of these two colors on white still shows off the letterforms but now adds panache and flamboyance to the business look, thus giving the typeface a much broader appeal—it not only looks professional for use in business, you might also use it in fashion.

The cityscape side is a poster. It's an abstract layout but has a lot of appeal in design and color to draw in the viewer/potential buyer. It has a small reference to Bodoni BE under the buildings.

The whole poster folds into four, the other side being the front, back and two initial inside panels. This side contains the full character set, three examples of ligatures, a total of six analphabetic symbols, a range of enlarged letterforms, a description of the typeface including the makers name, dates, key places in the development of the typeface and the typeface classification.